Cosmetic and general dentistry at Rockefeller Plaza
Smyleee Rating
Very Good
Dr. Alex Rubinov is a dental practice located at Suite 2229, 1 Rockefeller Plaza in the heart of Midtown Manhattan. The practice offers general and cosmetic dental services from an iconic address in the Rockefeller Center complex, serving patients across New York City and particularly those working in the dense commercial core of Midtown.
Routine preventive care at the practice includes professional dental cleanings, conducted by hygienist Kate, and comprehensive oral examinations by Dr. Rubinov. The team maintains detailed familiarity with each patient’s dental history and communicates consistently about progress and recommended next steps across visits.
Cosmetic and restorative procedures are a significant part of the practice’s work. Services include porcelain crowns, porcelain veneers, and Invisalign clear aligner treatment. Dr. Rubinov has managed complex multi-phase cosmetic cases combining these modalities, and patients with longstanding concerns such as old metal crowns, gaps, or alignment irregularities have gone through full-mouth cosmetic transformations at this practice. Cases involving TMJ concerns have also been addressed alongside cosmetic treatment planning.
New patients beginning a cosmetic or restorative treatment course should request a detailed written treatment plan covering the proposed sequence of procedures, expected outcomes, associated fees for each phase, and the timeline before any work begins. This ensures full transparency before financial or clinical commitments are made.
The practice is organized and professionally managed, with the team noted for attention to detail in both clinical work and patient communication. The office design is modern and welcoming, and Dr. Rubinov takes time during appointments to explain what is being done and to answer questions directly.
One Rockefeller Plaza is at 49th Street and Sixth Avenue, served by the B/D/F/M trains at 47–50th Streets — Rockefeller Center and the 1 train at 50th Street. The location is accessible from all of Midtown Manhattan, as well as from commuters arriving via Grand Central, Penn Station, and Times Square.
Patients in Midtown looking for a dentist who provides cosmetic procedures including crowns, veneers, and Invisalign alongside routine dental care at Rockefeller Plaza can contact Dr. Alex Rubinov at the information on this page.
Dental practice at Rockefeller Plaza in Midtown offering cleanings, porcelain crowns, veneers, Invisalign, and complex cosmetic treatment with Dr. Alex Rubinov.
Best Known For
Porcelain Veneers, Dental Crowns, General Dentistry
| Monday | 8:30 AM – 5:30 PM |
| Tuesday | 8:30 AM – 5:30 PM |
| Wednesday | 8:30 AM – 5:30 PM |
| Thursday | 8:30 AM – 5:30 PM |
| Friday | 8:30 AM – 5:30 PM |
| Saturday(Today) | Closed |
| Sunday | Closed |
Veneers reshape the visible surface of the teeth, correcting color, shape, and minor alignment for a refined smile.
Dental crowns cover and protect compromised teeth, often after root canal treatment or a large filling.
General dentistry at Dr. Alex Rubinov brings together comprehensive exams, cleanings, fillings, and gum-health monitoring, the everyday care that keeps a New York smile in good shape.
Smyleee Rating
Very Good
211 reviews
Smyleee Rating reflects verified profile signals, reviews, and overall care quality.
I am delighted to provide feedback for Dr. Alex Rubinov and his team. Having been his patient for quite some time, I can attest to the amazing dental work he did for me years ago. During my recent appointment on December 17th, I was reminded why I trust him so much: Dr. Rubinov is incredibly caring, dedicated, and—most importantly—he truly listens to his patients' concerns. This high standard is reflected across his entire practice. The staff members are consistently professional and pay exceptional attention to detail, making every visit a positive experience. I'll continue to post the progress as time comes along..picture below is the 1st step to An amazing smile😁😬😁😬
I cannot express enough how wonderful my experience has been with Dr. Alex and his fantastic team! After years of seeking a trustworthy dentist, I finally discovered the perfect one located in the heart of beautiful Rockefeller Plaza in NYC. Dr. Alex skillfully addressed my numerous dental concerns, including old metal crowns from my childhood and long-standing TMJ issues. My fear of the dentist was profound, but from our very first meeting, I felt at ease and confident in his hands. Now that my treatment is complete, which included Invisalign, porcelain crowns, and veneers, I am filled with gratitude! For the first time in years, I can smile with true confidence and joy. Dr. Alex is not only exceptionally skilled but also one of the most genuine and caring individuals I have ever met. He listens attentively, crafts with precision, and truly cares about his patients. His meticulous attention to detail is impressive, and his team is professional, kind, and compassionate. They made this experience remarkable, and I wholeheartedly recommend them! Not only have I found my lifelong dental care team, but I’ve also made friends for life! If you're looking for an unparalleled dental experience with the best team, look no further—go see them! You will be glad you did!
I’m grateful to have found Dr. Alex! I’ve been a patient for two years now and I can’t recommend him enough. Before coming here, I carried a lot of anxiety and uncertainty about my case. Dr. Alex approached my situation with care, expertise and thoughtfulness - it made all the difference! He is professional, kind, extremely knowledgeable and passionate about doing things right. The entire team is welcoming, organized and supportive. I keep coming to this office for my cleanings with Kate, who is wonderful, and would see Dr. Alex from time to time. For me, the transformation has been more than cosmetic. It’s restored my peace of mind. I’m so grateful I trusted Dr. Alex with my smile. 😃
I had a very disappointing experience at this practice. In 2023, I had a crown and veneer placed, and unfortunately the results did not meet reasonable expectations. I experienced ongoing issues and ultimately had to seek care from another dentist to have the work completely redone. What was most frustrating was the lack of clear answers to my questions about the treatment and outcome. When I consulted another provider, they were able to thoroughly explain the issues and correct them without hesitation. In addition to the clinical concerns, I found the front desk and billing interactions to be unprofessional and unhelpful, which added to an already stressful situation. Overall, I would not return to this practice and cannot recommend it based on my experience.
My dad was my dentist my whole life, so it was hard going to a new dentist and finding someone as good in my eyes. I could not have dreamed up a better replacement. Dr. Alex and his team provide the highest level of professionalism and care, while also making you feel at home- from stepping into their beautiful new office, to being in their hands during conversation and in the chair. I love Dr. Alex and could not recommend him and his team enough. I send everyone I know here.
Reviews are aggregated from public sources.





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