Smile Concepts AZ
General Dentistry and general care in Paradise Valley Village
Smyleee Rating
Rated
About Smile Concepts AZ
Smile Concepts AZ is a dental practice on North Scottsdale Road in the Paradise Valley Village area of Scottsdale, Arizona. General dentistry covers the routine and restorative care most people need most often — examinations, cleanings, fillings, and preventive checks that catch problems while they are still small and inexpensive to treat. Regular attendance, roughly every six months for most patients, is what makes that early-catch approach actually work.
Continuity matters in dental care — seeing the same practice over time means your history, X-rays, and any patterns in your oral health are already on file, rather than starting from scratch at each visit. That familiarity is part of what a regular dental home offers beyond any single appointment.
Dental anxiety is common, and most practices are used to working with nervous patients — through clear explanations of what is about to happen, a slower pace where needed, and sedation options for patients who want them. Avoiding the dentist out of anxiety tends to make eventual treatment more involved, not less.
Children benefit from starting dental visits early, generally by their first birthday or within six months of the first tooth coming through, mainly so they become familiar with the setting before any treatment is actually needed. Establishing that routine early tends to make ongoing checkups far less stressful for both child and parent.
Payment and insurance arrangements vary by practice and by treatment, so it is worth asking directly what is covered and what options exist for anything that is not, rather than assuming either way. Getting that clarified before treatment starts avoids surprises once it is underway.
Beyond any single treatment, most dental visits start with an examination — checking for decay, reviewing the gums, and looking at existing fillings or crowns — often alongside X-rays where there is a reason to look between or beneath teeth. That groundwork is what a dentist uses to explain any findings and set out next steps before you leave. Contact details for Smile Concepts AZ are on this page, along with the full list of services offered — reach out to ask about scheduling.
Smile Concepts AZ is a dental practice on North Scottsdale Road in the Paradise Valley Village area of Scottsdale, Arizona, offering general dentistry among its listed services. The practice is open Monday through Thursday. You can reach the practice through this page to ask about treatment or request an appointment.
Clinic Details
Best Known For
Dental Implants, Invisalign, Porcelain Veneers, Dentures
Business Hours
| Monday | 9:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 2:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | Closed |
| Saturday(Today) | Closed |
| Sunday | Closed |
Frequently Asked Questions
Where is Smile Concepts AZ located in Scottsdale?
What days is Smile Concepts AZ open?
What services does Smile Concepts AZ offer?
How often should I see a dentist for a check-up?
What is the difference between a general dentist and a specialist?
Why do dentists take X-rays?
Location
Services Offered
Reviews
Smyleee Rating
Rated
135 reviews
Smyleee Rating reflects verified profile signals, reviews, and overall care quality.
Recent Reviews
I needed a dentist, and after looking for one on line and reading reviews I choose Dr. Robert Rouhani. Just calling to get an appointment was a wonderful experience. I needed 1 crown to be mounted back on and another one replaced. Dr. Rouhani greeted me with a friendly handshake and was so pleasant and friendly. His humor throughout the whole visit was comforting. They mounted the crown on with no problems and then were able to squeeze me in to make a mold and a temporary crown for the other one. Hands down a wonderful experience at a dentist office by far.
A dental experience that you look forward to each time.
I'm a "frequent flyer" unfortunately at the dentist 🦷 (and a wimp). HOWEVER, Dr R and Cindy at front desk make me feel comfortable and welcomed. I drive 25 minutes because Smile Concepts is the best!
Love Dr. Rouhani! Office and staff are great.
He is the best dentist, high level, and I’m very impressed
I’ve been a patient of Dr. Rouhani for 13 years, and I can say with complete confidence—he is the only dentist I trust with my smile. From day one, he and his entire team have gone above and beyond in every way imaginable. Their level of professionalism is unmatched, but what truly sets them apart is their genuine compassion and the warmth they bring to every visit. Dr. Rouhani doesn’t just treat teeth, he treats people. He takes the time to listen, explain, and ensure you feel comfortable and confident in your care. I’ve never felt like just another appointment on the calendar, I've always felt seen, heard, and cared for like family. If you're looking for a dentist who will pour his heart into your care and treat you with the kind of kindness that’s rare these days, look no further. Smile Concepts is the gold standard.
I found Smile Concepts almost two years ago after having negative experiences with my previous dentist. After meeting Dr. Rouhani and the rest of his staff I knew I would be a returning patient and spread the word around to my family! From the kind and friendly service provided by Cindy at the front desk, to the excellent dental hygienists, everyone at Smile Concepts makes you feel welcome and that your dental issues are important to them. If you are in need of any dental work I would highly recommend Dr. Rouhani and Smile Concepts.
Dr Rouhani and his staff are simply incredible. He takes extreme care to make sure I'm comfortable no matter the procedure, on top of that, they keep the environment fun and - dare I say - even entertaining! I know, a 'fun and entertaining dentist'?!? but truly, it really is a lighthearted and welcoming place. I couldn't recommend them more. Thanks to all of the Smile Concepts staff for making me not hate the dentist anymore!
Our whole family has been seeing Dr. Rouhani at Smile Concepts for over ten years. He and his staff are kind, caring and knowledgeable. We've never had a bad experience. If you're looking for a skilled, warm environment for your dental needs, this is it.
Reviews are aggregated from public sources.
Photos (3)
Explore more
Top 10 Lists in Scottsdale
Affordable Dentures and Implants in Scottsdale Arizona
44 clinics ranked
Tooth Decay Treatment in Scottsdale Arizona
17 clinics ranked
Gum Disease Treatment in Scottsdale Arizona
17 clinics ranked
Kids Dentist in Scottsdale Arizona
7 clinics ranked
Tooth Filling in Scottsdale Arizona
19 clinics ranked
Braces in Scottsdale Arizona
13 clinics ranked