Southwest Celebrity Smiles
Celebrity-smile dental care on Gateway East Blvd, east El Paso, Texas
Smyleee Rating
Outstanding
Featured on Smyleee
Southwest Celebrity Smiles is ranked in the top 3 on 1 Smyleee Top 10 list.
About Southwest Celebrity Smiles
Southwest Celebrity Smiles provides dental care on Gateway Boulevard West in the East El Paso area of El Paso, Texas. At the core of a general dental practice is preventive and restorative care: checkups, professional cleanings, fillings, and screening for decay and gum disease before either becomes a bigger problem. It is the kind of appointment most people need on a routine schedule rather than only when something hurts.
Day-to-day oral health still comes down to the basics between visits — brushing twice daily with fluoride toothpaste, cleaning between the teeth, and limiting how often sugary food and drink appear through the day matters more than the total amount eaten at once. Regular professional care is what catches whatever those habits do not.
Digital X-rays are a routine part of dental care because they show what a visual exam alone cannot — decay forming between teeth, bone loss below the gumline, and how developing adult teeth are positioned in children. They use a low radiation dose and are taken on a schedule matched to individual risk rather than at every single visit.
Left untreated, small dental problems tend not to stay small. A minor cavity that would have been a straightforward filling can progress to needing root canal treatment and a crown, and early gum inflammation that would have reversed with a good cleaning can progress toward bone loss around the teeth. Catching things early is generally the difference in both effort and cost.
Continuity matters in dental care — seeing the same practice over time means your history, X-rays, and any patterns in your oral health are already on file, rather than starting from scratch at each visit. That familiarity is part of what a regular dental home offers beyond any single appointment.
Dental anxiety is common, and most practices are used to working with nervous patients — through clear explanations of what is about to happen, a slower pace where needed, and sedation options for patients who want them. Avoiding the dentist out of anxiety tends to make eventual treatment more involved, not less. You can reach Southwest Celebrity Smiles through this page to ask a question, check current availability, or request an appointment.
Patients looking for general dentistry on Gateway Boulevard West in the East El Paso area of El Paso, Texas can consider Southwest Celebrity Smiles, which lists it among its treatments. The practice is open Monday through Saturday. Full service details and contact options are available on this page.
Clinic Details
Best Known For
General Dentistry
Business Hours
| Monday | 9:00 AM – 5:00 PM |
| Tuesday | 9:00 AM – 5:00 PM |
| Wednesday | 9:00 AM – 5:00 PM |
| Thursday | 9:00 AM – 5:00 PM |
| Friday(Today) | 9:00 AM – 5:00 PM |
| Saturday | 9:00 AM – 2:00 PM |
| Sunday | Closed |
Frequently Asked Questions
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Location
Services Offered
General Dentistry
General dentistry at Southwest Celebrity Smiles brings together comprehensive exams, cleanings, fillings, and gum-health monitoring, the everyday care that keeps a El Paso smile in good shape.
Other services
Reviews
Smyleee Rating
Outstanding
2,965 reviews
Smyleee Rating reflects verified profile signals, reviews, and overall care quality.
Recent Reviews
The service is always top-notch, and the staff continues to be beyond amazing! My husband and I have been coming to this location for quite some time, because of the excellent job they do. I tried the whitening treatment before attending a family wedding, and was extremely happy with the results. My smile was ready for all the pictures. I also appreciate the kind, knowledgeable staff and their willingness to answer my questions. Keep up the great work! :)
Quick and thorough! 👏🏼
Very good service and very kind staff. Thank you everyone
I recommended Dr. Apilado to my sister since her dentist was on vacation and unable to provide treatment and after that is when I started to see his true colors. I wish I had gone with her but truth to be told I did not expect that he was going to convince her that she needed 4 crowns. Once her dentist was back in town and saw the work Apilado did, he was shocked! He said she didn't even need 1 crown and even showed her the recent x-rays and the work he would have done which would have just involved fillings. I was a patient of Dr. Paul Apilado since he worked on Trawood and even when he moved to the Northeast. This must have been a 7-year span at least. He seemed to remember me every time I went in for treatment so I don't know why he said he had no clue who I was when I went to his office to confront him about the unnecessary work he did on my sister's teeth. I mean come on if you are someone's dentist for 7 years how do you forget who they are overnight? Well, when I went to confront him about what he did, all of a sudden he had amnesia. Also, I ended up finding out later from a friend of the family that he did the same thing to them, but actually put crowns on most of their teeth! $$ Hungry? Plus, Apilado's assistants made me pay $60 for an initial oral evaluation just to speak with him, so he still owes me that. I think they could tell he was lying when he said he had no idea who I was but 3 of them still surrounded me and kicked me out. They were all rude individuals themselves to be honest. What's more is 30 minutes later they were calling me on private asking for my sister's name!?! Y'all can just ask your boss Paul.. he knows who we are through his lying teeth. Moral of the story, just be careful if Paul tells you that you need a crown or 2 or 3 or 4 and get a second opinion folks.. Now that I remember, he was upset once when I rejected his offer to do a crown on one of my back teeth for $800 and stormed out of the room. Still got no crown on it and it's perfectly healthy.. Take care Paulie!
The girls at the front desk are always nice. Just came in for a cleaning and they are always thorough and do a great job
Receptionist was super friendly and helpful. Dentist is competent and gentle. Dentist visits are always difficult for me but the staff at Celebrity Smiles always makes me feel at ease. If you’re looking for a dentist, this is the one you want!
The worst experience ever! Do not make an appointment with Southwest Celebrity Smiles. Their main purpose is to up sell any products & membership plans. They do not care about the patients. On June 29, 2026, I had an appointment at 10am for teeth cleaning. The clerks do their best to up sell anything, so I agreed on the annual membership for $249, as soon as I purchased the plan, a different clerk notified me that the hygienist was not going to be available. I asked for the day off so I can visit the dentist & they asked me to re-schedule. No one there is honest. They waited until I purchased the plan instead of letting me know as soon as I walk in or given me a phone call. I have called Adriana Garcia & Nancy several times to cancel the membership, but now I gave to wait 90 days to get a refund. I canceled the membership the same day I purchased it.
Great experience with my root canal! The dentist made the procedure smooth, comfortable, and explained everything clearly. A thank you to Fatima at the front desk she was incredibly friendly, helpful, and made the whole process easy from start to finish. Highly recommend this office!
Alysa was an amazing treatment planner. She was kind, patient, and took the time to explain everything clearly, making sure I understood all of my options. She made me feel comfortable throughout the entire process and never made me feel rushed. Her professionalism, knowledge, and genuine care made my experience so much .I would highly recommend working with Alysa.
Great staff, awesome service!
Awesome staff,great dentist. And Fatima is very helpful and courteous.
Reviews are aggregated from public sources.
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